The resurgence of Apple

As hard as it is to believe now, Apple was once a company in massive financial trouble. The turnaround of the company is largely down to Steve Jobs, of course, and one of his key decisions was to make design a key part of all new products. He wanted to make products that weren’t only functional, as were the beige PCs of the time, but also beautiful and, ultimately, desirable. For Jobs to make this happen, he needed a designer of considerable talent. Jonathan Ive, who was born in Chingford, London, has been the conceptual mind behind most of Apple’s iconic products, including the iMac, the MacBook Air, the iPod, the iPod Touch, the iPhone and the iPad. Just one of these products would be an impressive achievement on any designer’s CV; to do them all is incredible.